I’m Yoana, but everyone calls me Yo! I’m a UK based illustrator who likes to draw cheeky characters for brands with big personalities.
For the past seven years I’ve been drawing my way through branding agencies and freelance projects, with illustration at the heart of everything I make. I’ve worked on projects for LEGO and Universal Music, plus brilliant independents like St Austell's, Hop Union Brewery and Thursday dating app.I love work that feels hand-made, a little bit odd, and properly authentic! When I’m not at my desk, I’m out collecting ideas, usually on a big walk, mid-yoga stretch or over a pint with friends.
SERVICESBrand identity
Illustration
Mascot Design
Packaging
Merch
Murals
Why work with me?
A great illustration should do more than look good. It should feel like your brand. My background in graphic design means I draw with the bigger picture in mind, creating characters that are fun, flexible and ready for wherever your brand goes next.
My pencils are sharpened and my diary’s open. Got a project in mind? You know what to do. ↓
© 2026 Yoana Self. All rights reserved.